Pioneering Japanese Fashion and Lifestyle

BEAMS, established in 1976 in Tokyo’s Harajuku district, has grown from a single shop into a multifaceted brand that significantly influences Japanese fashion and lifestyle. Initially specialising in American casual wear, BEAMS has since expanded its offerings to include a wide array of clothing, accessories, home goods, and lifestyle products that cater to diverse tastes and preferences.

Available Labels at LUMINE SINGAPORE:

• Ray BEAMS: This label emphasises contemporary and vintage-inspired women’s fashion, blending femininity with a casual aesthetic.

• BEAMS BOY: Originally conceived in 1998 to reinterpret traditional men’s styles for women, BEAMS BOY offers a unique blend of rugged, utility-driven pieces with a feminine touch. It celebrates genderless fashion, allowing women to explore a traditionally masculine wardrobe in a playful and stylish way.

BEAMS Lifestyle and Global Presence:

BEAMS extends beyond fashion, delving into lifestyle domains such as interior design, art, and music. This holistic approach reflects the brand’s dedication to culture and innovation. With over 160 stores in Japan and international outlets in New York, London, and Hong Kong, BEAMS continues to redefine global fashion through creativity and quality.