Where Art and Imagination Light Up the Holidays

This festive season, LUMINE SINGAPORE invites everyone to step into a world where art meets play, nostalgia meets modernity, and joy takes centre stage, with its year-end campaign, “LUMINE CHRISTMAS 2025 HELLO KITTY x FANTASISTA UTAMARO” — a vibrant collaboration with celebrated Japanese pop artist Fantasista Utamaro.

Embodying LUMINE’s vision of blending culture, creativity, and community, the campaign celebrates friendship and self-expression through the iconic charm of Hello Kitty and her beloved family and friends, reimagined through Utamaro’s avant-garde lens of bold colours and graphic whimsy.

An Immersive Holiday Wonderland

From 20 November to 31 December 2025, LUMINE SINGAPORE’s flagship store at Raffles City will be transformed into a whimsical festive gallery, brimming with energy, warmth, and a touch of pop-art magic.

The in-store experience will feature exclusive Hello Kitty × Fantasista Utamaro decorations, playful visual displays, and engaging customer activities that bring the theme of “Art in Joy” to life.

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For more information, read the press release for the full update.

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